Facebook acquires LiveRail

Facebook acquires LiveRail

Advertising is the foundation of Facebook’s business. The company can no longer survive without it, and there is always a way to improve the system. The latest Facebook acquisition involved a startup named LiveRail, and it costed the social network $400 to $500 million.

LiveRail works with companies to promote video adds across multiple publishers. This could prove to be an asset to Facebook, especially as they focus on more video advertising.

Opinion: I must say Facebook advertising is not the nicest. It can be down right annoying at times, so maybe this acquisition could make it a little better for both Facebook and its users.

Source:Everyone is getting in on the Android platform, and iOS… well, only Apple has the keys to that kingdom. Windows phones are still growing in popularity.